Robert Labranche was arrested 27 times, spent much of his early life in and out of jail and was so poor that he said he used to eat garbage while growing up in Liberty City.
But by the time he was in his mid-20s, Labranche had reinvented himself as a South Florida rapper named “Bizzle,” He was an entrepreneur known for paying it forward by helping to get kids in his community off the street.
He owned a car wash, an entertainment company, a window-tinting business and at one time ran a seafood restaurant. He was a father of two small children, whose last message about them would prove prophetic.
Labranche, 37, was shot multiple times Monday night outside his Liberty City car wash with his children in his SUV, parked just steps away. They were not injured and did not see their father killed, police said.
Labranche, whose music is popular in Miami-area strip clubs, created his own record label, Chowtime Entertainment in 2000. Two of his songs, Lip-biting Animal, and Naked Hustle, were considered strip-club anthems. He used social media to promote the songs, which were widely played in Florida nightclubs. He also organized massive parties aboard yachts and at clubs, featuring DJs and exotic dancers.